What Is Article Marketing?
Article marketing is both modern and primitive. Writing has been a means of advertisement for a long time. It began long ago when mass printing became available. For centuries using the printing press, article marketing was used to boost local sales and the same technique is used today to increase sales over the Internet. Today article marketing is a new means to profit from goods or services over the web. It is an inexpensive type of marketing that can produce favorable results when it is orchestrated correctly.
Article writing is a type of internet advertisement that involves businesses or individuals writing information about products or services that they wish to promote. It is an effective promotional method for cyber businesses to sell their products or services online. When articles are made available through search engines, customers read them and traffic is directed to retail sites, which leads to online sales and an increase in profits.
Article marketing is persuasive and one of the most effective ways to get customers to purchase producsts or services. Today the Internet is the most common marketplace for selling products or services and many businesses or individuals use article marketing to introduce and to sell their products or services on a national and international level. They began their strategy by writing informative articles about products or services to drive traffic to online stores to make sales. The article usually contain ads or links to retailers that sell the products or services that the artilce is promoting.
Article submission, unlike other online marketing methods, is free. When businesses or individuals submit articles to high-ranking search engines, or article directories, traffic gets directed to the their websites through backlinks. This is a powerful marketing strategy for business owners and has been proven to increase company profits substanially. We live in the age of information and technology and Internet users are hungry for information about products, services, or places. This makes article marketing unique, demanding, and a very helpful tool for selling products or services over the Internet.
In order for article marketing to be effective and successful the author or company should follow article guidelines or submission tips. When submitting articles to search engines you follow these tips:
1. Place links to your website in the article’s content
Sometimes articles directories will not allow URL’s to be placed in articles but they can still be inserted into the author’s biography or content section. Including links or URL information brings visitors to the company or author's website where they can discover more about the product or service that the article is describing or promoting.
2. Make sure articles are interesting and accurate. Articles should always be checked for grammar, punctuation, and spelling errors. Errors are unprofessional and will affect potential sales. Article contents should also be original.
Tips are important for successful article marketing, but marketing strategies are more important than tips. Article marketers need to asure that they get the most value out an article for a business to profit from Internet traffic. These strategies include:
Article marketing is persuasive and one of the most effective ways to get customers to purchase producsts or services. Today the Internet is the most common marketplace for selling products or services and many businesses or individuals use article marketing to introduce and to sell their products or services on a national and international level. They began their strategy by writing informative articles about products or services to drive traffic to online stores to make sales. The article usually contain ads or links to retailers that sell the products or services that the artilce is promoting.
Article submission, unlike other online marketing methods, is free. When businesses or individuals submit articles to high-ranking search engines, or article directories, traffic gets directed to the their websites through backlinks. This is a powerful marketing strategy for business owners and has been proven to increase company profits substanially. We live in the age of information and technology and Internet users are hungry for information about products, services, or places. This makes article marketing unique, demanding, and a very helpful tool for selling products or services over the Internet.
In order for article marketing to be effective and successful the author or company should follow article guidelines or submission tips. When submitting articles to search engines you follow these tips:
1. Place links to your website in the article’s content
Sometimes articles directories will not allow URL’s to be placed in articles but they can still be inserted into the author’s biography or content section. Including links or URL information brings visitors to the company or author's website where they can discover more about the product or service that the article is describing or promoting.
2. Make sure articles are interesting and accurate. Articles should always be checked for grammar, punctuation, and spelling errors. Errors are unprofessional and will affect potential sales. Article contents should also be original.
Tips are important for successful article marketing, but marketing strategies are more important than tips. Article marketers need to asure that they get the most value out an article for a business to profit from Internet traffic. These strategies include:
1. Always make sure that your titles for each article is captivating because people are interested in articles with compelling titles. Their interest many times will cause them to click on links that are included in the content of the articles.
2. It is important to do some type of keyword research before writing articles. A good rule of thumb is to ask yourself what words would you put in search engines to gain the information that you are looking for over the web. Use concise keywords. Some of the free tools to use for keyword research recommended are the Google keyword Tool and the Micro Niche Finder.
3. Make sure that your articles are cohesive. Articles should be easily understood and interconnected to keep readers interested.
4. Promote your articles by submitting them to reputable article directories as well as popular search engines. Article submission is key in article marketing. Your submission sites should also include popular article archive sites. These archive sites have different categories for article submissions. Articles should be submitted to the appropriate category for the best result. Submitting to different quality sites increases exposure to your article and directs traffic from your article to the websites selling the products or services promoted by your article.
3. Make sure that your articles are cohesive. Articles should be easily understood and interconnected to keep readers interested.
4. Promote your articles by submitting them to reputable article directories as well as popular search engines. Article submission is key in article marketing. Your submission sites should also include popular article archive sites. These archive sites have different categories for article submissions. Articles should be submitted to the appropriate category for the best result. Submitting to different quality sites increases exposure to your article and directs traffic from your article to the websites selling the products or services promoted by your article.
